A Note on Cognitive Branding and the Value Profile

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

Torkild Leo Thellefsen, Bent Sørensen, Marcel Danesi

The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves
OriginalsprogEngelsk
TidsskriftSocial Semiotics
Vol/bind23
Udgave nummer4
Sider (fra-til)561-570
Antal sider10
ISSN1035-0330
DOI
StatusUdgivet - 2013

    Forskningsområder

  • Det Humanistiske Fakultet - Semiotics, brands, branding, value profile, value profiling, values, Charles Sanders Peirce

ID: 51451417