The social embeddedness of elections: Ghana’s 2016 and 2020 campaigns

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The social embeddedness of elections: Ghana’s 2016 and 2020 campaigns. / Bob-Milliar, George M.; W. Paller, Jeffrey.

In: Commonwealth and Comparative Politics, Vol. 61, No. 3, 2023, p. 293-314.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Bob-Milliar, GM & W. Paller, J 2023, 'The social embeddedness of elections: Ghana’s 2016 and 2020 campaigns', Commonwealth and Comparative Politics, vol. 61, no. 3, pp. 293-314. https://doi.org/10.1080/14662043.2023.2242107

APA

Bob-Milliar, G. M., & W. Paller, J. (2023). The social embeddedness of elections: Ghana’s 2016 and 2020 campaigns. Commonwealth and Comparative Politics, 61(3), 293-314. https://doi.org/10.1080/14662043.2023.2242107

Vancouver

Bob-Milliar GM, W. Paller J. The social embeddedness of elections: Ghana’s 2016 and 2020 campaigns. Commonwealth and Comparative Politics. 2023;61(3):293-314. https://doi.org/10.1080/14662043.2023.2242107

Author

Bob-Milliar, George M. ; W. Paller, Jeffrey. / The social embeddedness of elections: Ghana’s 2016 and 2020 campaigns. In: Commonwealth and Comparative Politics. 2023 ; Vol. 61, No. 3. pp. 293-314.

Bibtex

@article{cf79075d7fe64964a27623825c704c27,
title = "The social embeddedness of elections: Ghana{\textquoteright}s 2016 and 2020 campaigns",
abstract = "Campaign rallies serve as arenas of political communication where candidates present their campaign messages face-to-face in order to gain votes. This article suggests that rallies are one of several forms of campaign visits along with official business stops, courtesy calls to local notables, and personal interactions with constituents. Drawing on an original dataset of campaign visits in Ghana{\textquoteright}s 2016 and 2020 elections, we find that a significant political learning process took place between the two races for candidates of the two major parties, as candidates diversified their strategies beyond the rally- intensive campaign. Candidates extended the communicative and representative elements of the traditional rally through socially embedded practices by relying on occupational groups like market associations and fisherfolk to mobilise voters. By explaining the meaning behind different forms of campaign visits, we conclude that campaign rallies and other visits are embedded in social realities that shape political mobilisation.",
author = "Bob-Milliar, {George M.} and {W. Paller}, Jeffrey",
year = "2023",
doi = "10.1080/14662043.2023.2242107",
language = "English",
volume = "61",
pages = "293--314",
journal = "Commonwealth and Comparative Politics",
issn = "1466-2043",
publisher = "Routledge",
number = "3",

}

RIS

TY - JOUR

T1 - The social embeddedness of elections: Ghana’s 2016 and 2020 campaigns

AU - Bob-Milliar, George M.

AU - W. Paller, Jeffrey

PY - 2023

Y1 - 2023

N2 - Campaign rallies serve as arenas of political communication where candidates present their campaign messages face-to-face in order to gain votes. This article suggests that rallies are one of several forms of campaign visits along with official business stops, courtesy calls to local notables, and personal interactions with constituents. Drawing on an original dataset of campaign visits in Ghana’s 2016 and 2020 elections, we find that a significant political learning process took place between the two races for candidates of the two major parties, as candidates diversified their strategies beyond the rally- intensive campaign. Candidates extended the communicative and representative elements of the traditional rally through socially embedded practices by relying on occupational groups like market associations and fisherfolk to mobilise voters. By explaining the meaning behind different forms of campaign visits, we conclude that campaign rallies and other visits are embedded in social realities that shape political mobilisation.

AB - Campaign rallies serve as arenas of political communication where candidates present their campaign messages face-to-face in order to gain votes. This article suggests that rallies are one of several forms of campaign visits along with official business stops, courtesy calls to local notables, and personal interactions with constituents. Drawing on an original dataset of campaign visits in Ghana’s 2016 and 2020 elections, we find that a significant political learning process took place between the two races for candidates of the two major parties, as candidates diversified their strategies beyond the rally- intensive campaign. Candidates extended the communicative and representative elements of the traditional rally through socially embedded practices by relying on occupational groups like market associations and fisherfolk to mobilise voters. By explaining the meaning behind different forms of campaign visits, we conclude that campaign rallies and other visits are embedded in social realities that shape political mobilisation.

U2 - 10.1080/14662043.2023.2242107

DO - 10.1080/14662043.2023.2242107

M3 - Journal article

VL - 61

SP - 293

EP - 314

JO - Commonwealth and Comparative Politics

JF - Commonwealth and Comparative Politics

SN - 1466-2043

IS - 3

ER -

ID: 368575780